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About Us

Inpharmus serves as the bridge between global originators and the complex, high-potential MERAT region, increasing the treatability of oncology and rare diseases. We address a fundamental market gap by connecting innovation with patients in need, while making MERAT more accessible, safer, and better served.

To originator partners, we bring trusted, trust-driven expertise at all stakeholders in MERAT that ensures their products are managed with the highest standards of safety, compliance, and efficiency.

To our HCPs, we enhance the visibility and reputation of MERAT in global oncology and rare disease circles, while also supporting their career development and international exposure. We complement this with our differentiated “Speed” and with our service culture delivering an “A Star Experience” that recognizes HCPs as pivotal actors and positions them as a “Star” in their journey with Inpharmus.

Our 2030 Ambition: Becoming a Unicorn

Inpharmus will become by far the most trusted and convenient partner in the MERAT with a focus on Oncology and Rare Diseases through our differentiated HCP engagement. By 2030, our ambition is to:

✦ Reach $500M in revenue and achieve $1B+ valuation

✦ Be the #1 partner in HCP satisfaction across MERAT

✦ Operate with a strong limited portfolio products across MERAT with a strong focus in Turkey, Russia, KSA

We are the only pharma company with the operational capability to commercialize Oncology and Rare simultaneously in MERAT.

Our Differentiated Value

Our Value to HCPs:

To our HCPs, we elevate MERAT’s visibility and reputation in global oncology and rare disease communities, while advancing their career development and international exposure. We complement this with differentiated speed and “Star Experience” ensuring HCPs feel valued, respected, and distinguished.

Inpharmus redefines customer partnership by designing a Customer Service model that delivers emotional value to physicians, built around Speed + Star. Speed means operating unlike big pharma’s slow bureaucracy — with rapid, reliable, and seamless execution across all functions. Every process, from BD to field sales, is designed for agility and consistency: fast enough to capture opportunities, reliable enough to build trust, and seamless enough to feel effortless to our HCPs. Star represents 3 dimensions that truly matter to HCPs beyond products: Career Development, International Exposure, and Star Experience.

✦ We treat the Customer Engagement Index as our #1 internal asset.

✦ We are obsessed with the effectiveness of the “10-Minute Moment of Truth”, ensuring every field interaction multiplies value.

✦ We give without expecting — building long-term emotional credit and supporting physicians as humans under pressure to save lives.

Our Culture

Culture, for us, is not a poster. It is the way we do business, every day. We are a learning organization, and learning is how we win, repeatedly. We stay sharp by reflecting, improving, and turning every experience into a better way of working. 


At the center of our culture is the customer. We put people first, and we never forget who we serve: leading HCPs in Oncology and Rare, a select group of originator partners, and key decision makers. In markets where relationships and systems carry equal weight, we earn trust by showing up with real care. That means Star Treatment and Fast Service, delivered consistently. We bridge originators and emerging markets, turning speed and relationships into something that matters: saved lives. 


We can only do that with A-Players. For us, an A-Player is someone who delivers high performance, fully lives the culture, and brings the core capabilities that make teams stronger: initiative, responsibility, teamwork, communication, and a gropwth mindset. Leadership adds two more expectations: people management and vision and change management. We hire for this, and we invest in growing it. 


And we keep moving through Momentum. Momentum starts with a bold goal (a BHAG) that feels a little scary, but exciting. Then we commit. We build it with discipline and consistency, we measure what matters, and we learn at every step. Mistakes are part of the journey here. It is okay to fail, as long as we fail forward, get back up, learn, and do better next time. 


When we do these things together, hard goals become reachable and improvement becomes visible week by week. This culture belongs to all of us.

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Inpharmus is a pharmaceutical company that specialises in enabling access to innovative treatments for 350 million people living in major emerging markets 

Inpharmus is dedicated to advancing innovation across carefully targeted therapeutic areas, leveraging its expertise to develop and distribute treatments to improve patient outcomes.

Executive Committee

İsmet İNCE

İsmet İNCE

CEO
Larissa Kosse

Larissa Kosse

General Manager - Russia & CIS
Batuhan ÖZENÇ

Batuhan ÖZENÇ

Türkiye General Manager
Günhan ÖZKUL

Günhan ÖZKUL

MENA Director
Mehmet BEYAZYÜREK

Mehmet BEYAZYÜREK

Operations Director
Tansu DEMİRKALE

Tansu DEMİRKALE

Strategic Stakeholder Relations Director
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